Make the MINI Clubman part of your team from just $599+GST per month. Now available on an operating lease. As a special offer for NZME subscribers, the first 5 businesses who take out a MINI Clubman business lease will receive $1,500 of branding for your new vehicle from MINI. T&C’s apply.* Find out more here.
First impressions are important. Super important. And, just as we make quick decisions and form fast, ingrained perceptions when we meet new people, the same holds true when talking about first impressions in the business world.
In our modern era of social media, digital placements, websites, blogs, and then some, architectural firm CPRW FISHER are at the top of their game when it comes to the “first impressions” market. Going back to basics, CPRW FISHER have always believed in the power of brand, and in driving their brand to new places – literally.
On the road, CPRW FISHER’s wrapped MINI Clubman is more than just a company car, it’s a moving billboard – and it gets noticed. “They [the cars] are conversation starters. People, strangers usually, frequently comment on how well we have ‘branded up’” – which is exactly the impact that the business is after.
“From being economical, good city and open road cars that are fun to drive,” combined with “a good safety rating, all-encompassing warranty and servicing, which is good for us from a business point of view, plus loan cars mean we have no down time” – all important factors for CPRW FISHER as a company use vehicle. The customer feedback couldn’t be more authentic and is now being used alongside beautiful imagery in the new MINI Clubman for Business Leases social campaign. Keep an eye out for it.
MINI’s ethos is to maximise the experience by focusing on the essential. It’s hard to argue that CPRW FISHER, by focusing on the essential of business transport and the value of their vehicles haven’t maximised the brand experience in attracting the attention of and collaborating with a global brand.
*Offer is based on a MINI Operating Lease (non-maintained) for a MINI Clubman Cooper (automatic), over a 45-month lease term and 10,000 km per annum. MINI Financial Services New Zealand Ltd terms, conditions and standard lending criteria apply. Offer expires on 30 November, 2017. Offer only available to business customers. Free $1,500 RRP of vehicle branding applies to first 5 signed MINI Clubman Business Operating Lease contracts only, nationwide. Offer is not transferable or exchangeable for cash. For further information please see your local MINI Garage.