5.41am .

Alarm squeals.  Smack snooze button with unnecessary force. Listen to radio until 6am, hear our GrabOne ads live on the air. Choice.  Sleepwalk to shower.

6.30am.
Hit the motorway, sipping coffee from leaky travel mug. Pass other motorists also dealing with leaky travel mugs. Note to self: include leaky travel mug in copy, seems to be a widespread phenomenon.

7am .
Desk, emails, deals. Skim through stacks of epic deals lined up for next few days. Can hear my credit card whimpering in fearful anticipation. Hush you, time to be inspired. Scan favourite blogs – HuffPo, Charlie Brooker’s column at The Guardian, The Oatmeal etc. Learn something, laugh at something, begin to write.

9am.
First two proofs done, sent to clients. One very happy with the copy, deal signed off and ready to go live tomorrow. Nicely done. Second comes back with raised eyebrow at how I managed to include Madonna’s jandals into copy for car servicing…but they like it. Signed off, breakfast time. Cereal and more coffee. Eat, sip, write.

10am.
Copywriters meeting. First things first – who’s bringing in baking this week? Also on agenda: GrabOne launching in new cities weekly. Exciting times. We’re mobilising to surge forward as Australasia’s number one daily deals site. Suddenly have Queen songs in mind. Will likely refer to We Are The Champions in next piece of copy.

12pm.
Earphones in. The National, Daft Punk and Adele currently on repeat. More deals, more copy written, feeling smug about squeezing dancing white elephants into copy about surfing. Merchant loved it.  Momentary crack-up whilst reading fellow writer’s proof for a naturopathy deal. Brownie points for originality. Stomach now protesting for nourishment at mention of brownies. Creativity must be fed.

12.30pm.
Pop across road to chic cafe, home to best vege wraps on the planet. Soak up some sunshine, giggle and crack lame jokes with other Grabsters. Organise pole-dancing and paintball evenings with others from the GrabOne team – some deals are just too good to miss! Will no doubt blog about painful experiences at both events later. Back to the office to chase clients and write. Awesome photography, automotive and accommodation deals coming up, thinking of ideas as I return to my desk. Set myself a challenge: in next few pieces of copy, reference Meatloaf, mention tennis elbow, discuss concept of the “onesie”. Hmm, too easy?

3pm.
Deadlines approaching like sly leopards in tall grass. At one with my keyboard, but stuck on ideas for spray tan ad. Third beauty deal today, thinking of new ways to say “indulge”, “pamper” and “luxury”. Sudden mind blank. Copywriters all shoot ideas around like paper planes. Mind goes to Snooki from Jersey Shore. Perfect spray-tan copy-fodder. Ball now rolling.

5pm-ish.
Last minute chase of clients,  all deals for tomorrow signed off, clients happy. That’s what we like. Another heap of wicked deals loaded for the coming days – sales reps are on fire. Head home, dinner plans with friends, utterly starvatious.

7pm.
Turn up to trendy little Thai restaurant in town, it’s buzzing. Meet friends. Laugh, debate, impersonate, eat red curry, drink wine, laugh more. Evening made even better with our GrabOne discount vouchers. Result.

10pm.
Home, tea, bed, book. Writers must also be readers. Mid-way through Ian McEwan’s Saturday. Dr Perowne will have to wait, this copywriter needs her sleep. Lights out.

Spray tanning? Contortionism? Golden boots? When you’re a GrabOne Copywriter, it’s all in a day’s work.